The Absolute Best Things to Do in Fisherman's Wharf San Francisco [Updated 2025]

I've explored this vibrant waterfront area extensively, discovering hidden gems and popular attractions alike.

From savoring fresh seafood to watching sea lions bask in the sun, there's something for everyone at the Wharf.

In this article, I'll share my top 12 recommendations, ensuring you experience the best the area has to offer.

Whether you're a first-time visitor or a seasoned local, my insights will help you make the most of your time in this iconic San Francisco destination.

Aquarium of the Bay

Highlights
Unique underwater tunnel
Adorable otters on display
Friendly and helpful staff
Clean and well-maintained space
Great merchandise selection

Aquarium of the Bay at Fisherman's Wharf was an enchanting adventure that left me spellbound by the wonders of the underwater world. As I stepped inside, I was instantly drawn into a unique underwater tunnel that allows you to walk beneath the shimmering waters teeming with marine life. Watching the graceful movements of rays and sharks gliding above my head was nothing short of magical!

One of the highlights of my visit was enjoying the playful antics of the adorable sea otters on display. Their endearing personalities brought a smile to my face, reminding me of the delightful surprises nature has to offer. The friendly and knowledgeable staff made my experience even better, sharing exciting tidbits about the exhibits and the animals.

What truly impressed me was how clean and well-maintained the space was, making for a pleasant and comfortable atmosphere. Before I left, I couldn’t resist exploring the gift shop, where I found a great selection of unique merchandise to remember my visit. If you're seeking an engaging and educational outing, the Aquarium of the Bay is an unmissable stop at Fisherman’s Wharf, full of charm and wonder!

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Ripley's Believe It or Not!

Highlights
Interesting and fun experience
Not crowded for exploration
Unique artifacts to discover
Engaging for children
Older exhibits and videos

Ripley's Believe It or Not! is a true gem nestled in the heart of Fisherman's Wharf. As soon as I stepped inside, I was greeted by a world brimming with the quirky and the unbelievable. The atmosphere is both energetic and inviting, making it an ideal spot for families and curious individuals alike. What I found particularly delightful was the opportunity to explore the exhibits at my own pace. The attraction wasn’t overly crowded during my visit, allowing me to fully immerse myself in the astonishing artifacts on display.

From shrunken heads to mind-boggling optical illusions, the unique exhibits engage the imagination and spark wonder. It's not just a place for kids; adults will find themselves equally captivated by the strange realities of our world. Some of the older exhibits and vintage videos added a nostalgic touch, giving a glimpse into the past while showcasing the evolution of curiosity and entertainment.

Overall, Ripley's Believe It or Not! offers a playful escape that’s both fun and educational. Whether you're a local or a visitor, this attraction is a must-see at Fisherman’s Wharf that promises a memorable experience filled with the delight of the unexpected!

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USS Pampanito Museum and Memorial

Highlights
Well-preserved WWII history
Insight into submariners' lives
Great audio guide experience
Perfectly maintained submarine
Worthwhile entrance fee

Visiting the USS Pampanito Museum and Memorial was like stepping into a time capsule of WWII history. This well-preserved submarine is not just a relic; it’s an immersive experience that gives a glimpse into the lives of submariners during a time of global conflict. As I stepped aboard the submarine, I felt a rush of excitement, tinged with reverence for the men who served.

With an excellent audio guide, I was able to explore at my own pace, delving into the fascinating details of naval life. Each cramped space told a story, from the torpedo room to the control room, and I marveled at how the crew managed to live and work in such tight quarters. The exhibit effectively showcased the bravery and ingenuity of those who sailed beneath the waves.

For a small entrance fee, you gain access to an entire world beneath the ocean—a worthwhile venture if you’re exploring Fisherman’s Wharf. I left feeling enriched and inspired, a testament to the enduring spirit of those who sailed on the Pampanito. If you’re keen on history and adventure, this is a must-visit!

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San Francisco Whale Tours

Highlights
Amazing sunset tour
Knowledgeable and friendly crew
Multiple wildlife sightings
Comfortable on-board amenities
Affordable snacks available

When I embarked on my adventure with San Francisco Whale Tours, I knew I was in for something special. The anticipation built as we set sail, greeted by a knowledgeable and friendly crew who instantly made everyone feel at home. The thrill of spotting marine wildlife kept our eyes glued to the horizon, and to our absolute delight, we encountered several magnificent creatures!

One of the standout moments was during the amazing sunset tour. As the sun dipped below the Pacific, painting the sky in breathtaking hues, it felt like nature was putting on a show just for us. It was pure magic. The on-board amenities made for a comfortable experience, allowing us to relax and absorb the beauty of the open sea.

To top it all off, the availability of affordable snacks ensured that we could refuel while we watched for dorsal fins and spouts. If you find yourself at Fisherman’s Wharf, I wholeheartedly recommend joining a tour with San Francisco Whale Tours. You'll not only witness the majestic whales but also create memories that linger like the scent of the salty sea breeze. 🌊

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PIER 39

Visiting PIER 39 was an exhilarating adventure! This lively destination harmoniously blends shopping, dining, and entertainment while overlooking stunning bay views. Strolling along the vibrant boardwalk, I was captivated by the delightful street performers and the charming sea lions lounging nearby, their playful antics providing endless amusement. From indulging in the freshest clam chowder to exploring quirky boutiques, there’s never a dull moment. The atmosphere buzzes with excitement, making it the perfect spot for families and solo travelers alike. If you’re seeking a quintessential San Francisco experience, PIER 39 is an absolute must-visit!

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San Francisco Carousel at Pier 39

I had an absolutely enchanting time at the San Francisco Carousel at Pier 39! This splendid carousel, adorned with whimsical sea creatures, transports you to a world of childhood wonder. As I spun around, the sparkling views of the bay created a magical backdrop. The vibrant colors and delightful music added to the whimsical atmosphere, making it an ideal spot for families and anyone seeking a moment of joy. Whether you’re a kid at heart or simply in need of a nostalgic escape, this charming carousel is a must-visit when exploring Fisherman's Wharf. Don't miss it!

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Sea Lions

The sea lions at Fisherman’s Wharf are an absolute delight! As I strolled along Pier 39, I was greeted by the playful barks and lively antics of these charming marine mammals. Lazing in the sun or jostling for prime spots, their hilarious antics made for a captivating spectacle. I couldn't help but smile watching them flop onto the docks with their flippers flailing. The best part? This experience is completely free! Whether you’re a local or a visitor, make sure to add this whimsical encounter to your Fisherman’s Wharf itinerary. It’ll leave you with a heart full of joy!

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Flyer Thrill Zone & 7D Experience

I recently dove into the exhilarating world of Flyer Thrill Zone & 7D Experience at Fisherman's Wharf, and what a ride it was! This attraction combines a stunning 3D film with dynamic seating for a truly immersive adventure. I felt like I was soaring through the skies and battling animated foes all at once! The interactive elements had me laughing and cheering with fellow adventurers. Whether you're a thrill-seeker or just looking for some good, clean fun, this spot is a must-visit. Don’t miss out on the chance to unleash your inner hero in this unforgettable experience!

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Umbrella Alley San Francisco

Umbrella Alley in Fisherman's Wharf is an absolute delight! This vibrant installation, adorned with colorful umbrellas, instantly elevates your mood and is perfect for capturing that Instagram-worthy shot. As I strolled beneath the canopy of colors, I couldn’t help but feel the playful spirit of the area. The alley is not only stunning but also a unique artistic expression that brightens an otherwise ordinary walk. It's a fantastic spot to pause, take photos, and enjoy the lively atmosphere of the Wharf. Don't miss this hidden gem—your selfies will thank you! What a delightful experience!

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Fisherman's Wharf

Fisherman’s Wharf is a vibrant tapestry of sights, sounds, and flavors that captivated me at every turn. From the enticing aroma of fresh seafood to the comical sea lions basking at Pier 39, there's an infectious energy here that simply sparkles. I roamed past charming boutiques, indulged in delectable sourdough bread bowls, and even hopped on a ferry for stunning views of the Golden Gate Bridge. Whether you're a history buff exploring the maritime muse or a foodie delighting in clam chowder, the wharf offers a delightful mix that’s bound to leave you with unforgettable memories. Don’t miss it!

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Musée Mécanique

Stepping into the Musée Mécanique feels like diving headfirst into a delightful time capsule! This charming spot is a treasure trove of vintage arcade games and mechanical marvels, each whispering stories from the past. I laughed at the whimsical animations and marveled at the intricate design of the old-timey machines. The interactive nature invites you to engage and play, transforming nostalgia into a lively experience. It's the perfect blend of history and fun, making it a must-visit for anyone wandering Fisherman’s Wharf. Whether you're a nostalgic enthusiast or just seeking a quirky diversion, this gem will undoubtedly leave you enchanted!

Sea Lion Viewing Area

Wandering over to the Sea Lion Viewing Area at Fisherman's Wharf was an absolute delight! As I approached the docks, the raucous barks and playful bellowing of these charming sea creatures greeted me. It felt like stepping into a nature documentary. Watching them lounge lazily on their wooden platforms, jostling for space, was both hilarious and heartwarming. The atmosphere buzzed with excitement and joy, as visitors of all ages captured the moment on camera. If you’re looking for an unforgettable experience that combines wildlife wonder with whimsical entertainment, the Sea Lion Viewing Area is a must-see attraction!